Nature’s Eye

Nature’s Eye

Lee Rain’s vision for Nature’s Eye is to create a journey, an experience for the consumer, from farm to fork.  It’s a good news message that describes improved efficiencies, and, when communicated in a tangible way, is impossible to ignore.

Our Mission

Our mission is to illustrate the positive contributions our growers, who are using Lee Rain’s eco-efficient agricultural methodologies, have made for both the environment and the community. Nature’s Eye™ is about “giving back”.

How It Works

Lee Rain has been developing cutting-edge methodologies to help growers and the businesses they serve increase efficiencies and reduce their environmental footprint.

Lee Fiocchi, President of Lee Rain, explains, “The key to sustainable agriculture is in understanding how to gather the right data directly from the crops and environment and how to interpret that data. Once you can zero in on the true measurable needs of the plant, you have the power to eliminate waste and increase productivity. The result is better agriculture for everybody—the farmer, the communities they serve, the planet.”

Lee Rain launched Nature’s Eye™ to provide a deeper understanding of sustainability and a meaningful expression to consumers of a brand’s commitment to social and environmental responsibility.

“Open and honest communication is an essential part of overcoming the challenges the planet faces,” Fiocchi adds, “The beauty of agricultural analytics is that we can actually articulate how many gallons of water and energy can be saved through more efficient growing practices. The growers represented here have a story to share.”*

Our belief is that if agricultural irrigation can be improved there will be a positive effect on not only water usage, but also on energy consumption through the reduction of energy required, locally and globally, for irrigation pumping, fertilizer manufacturing, and chemical manufacturing.

Why It Matters

Our “water footprint”, when broken down, reveals that about 70 percent is from growing raw materials (including agricultural commodities used to make food products), 10 percent from manufacturing facilities and administrative processes, and another 10 percent from consumer use, mostly from food preparation.

When it comes to caring for the environment, until now, corporations have almost exhausted the avenues in which to expand and tout the operational efficiencies (packaging, transportation, logistics, recycling, etc) to their consumers. What has not yet been fully tapped is the use of agricultural analytics in food and fiber production to implement a new standard of efficiency.

Nature’s Eye™ was designed to illustrate the agricultural efficiencies achieved by using Lee Rain’s agricultural analytics, and share them with consumers who place value on the fruits, vegetables, and fibers that consume fewer natural resources. Nature’s Eye™ tells a unique story about our growers, who are concerned about making the world a better place.



*When compared to data from the USDA Census of Agriculture.